Offer events are used to record and list user interactions with personalized offers. By logging events such as views and dismissals, these APIs enable growth and analytics teams to measure the effectiveness of offers and optimize the offer funnel based on real usage data.
The Create Offer Event API records user interactions with an offer for tracking and analytics purposes. Use this API to log user-triggered engagement events such as:
viewed – when an offer is displayed to the user.
dismissed – when the user closes or ignores the offer.
These events are essential for accurate offer performance reporting and funnel analysis. Make sure to send them as they happen. Note: System-driven events like accepted and fulfilled are captured automatically by the growth system through fulfillment workflows. You do not need to post these.
This API is not enabled for live sites by default. Please contact
support to get this enabled.